The Entrance
I always enjoy Heineken’s TV commercials, the combination of witty scenarios and slick production quality makes for entertaining viewing. With their latest online only campaign, it appears they’re taking this successful formula and applying it to social media.
Created by ad agency Wiedon+Kennedy, most known for their brave and innovative work with the Old Spice Guy, the commercial demonstrates how I would generally make an entrance to a party. 2.4 million views later, it seems people rather enjoy the vibe I’m putting out there. Granted, I look nothing like the male character and would have picked up a guitar instead of the flute, but you get the idea. As an online only campaign, I’m impressed by the level of detail and additional footage they’ve created to supplement the campaign. Liking their ‘The Entrance’ tab on Facebook for example unlocks additional footage of each of the minor characters introduced in the commercial. Enjoy!
