MEDIAS
Much has happened since I last blogged about MyVideo. After two years of operation, we’ve quietly observed and monitored the way in which MyVideo is being used by our burgeoning community. We’ve tweaked, tested and listened to the fantastic feedback from our passionate users.
On the surface, MyVideo has been ticking over nicely. We have seen significant brands join the platform, adopting online video as a means to both market and entertain an audience. We have been featured in industry publications and seen steady traffic levels. Lifting up the hood of the MyVideo engine, however, reveals a lot more behind the scenes.
During the past year we realized very quickly that the technology powering MyVideo has an intricate value. Quite simply, it is an enabler. It enables users to participate and contribute to the concept of a South African video portal. It enables brands and companies to market themselves to a community. It enables the dissemination of news, competitions, entertainment, infotainment and various other applications centered around digital video.
With this in mind we have developed all our core components, with the intention of increasing the value of the various levels of functionality. We implemented the platform for clients willing to use video as a means of communication, revisiting the cycle of development and improving upon it. The end result, which continues to evolve and improve, is a set of components and functionality for online and mobile video applications.
Alongside the development of the platform, we have flexed our creative video making muscles by offering various boutique digital production services. This ranged from the conceptualization and execution of viral videos, to product launches and event coverage. We began to experiment more, purchase new equipment, hire talented producers, editors and directors and think conceptually.
With the technology and production divisions in place, we have formalized the way in which we present these offerings. Rowan and I always believed we would evolve into more than just a website and its rewarding to see this vision reflected in our parent company MEDIAS. We have subsequently soft launched MEDIAS to our past and current clients and released our first bizcommunity article. In the bizcom article, we spoke of a new way of thinking. I believe this to be the key to the development of our company culture, and the direction we will be taking our brands.
We chose MEDIAS because of the interplay between the words ‘media’ – broadly defined as communcation, and ‘medium’ – the way in which media is distributed. Media comes form the Latin plural of medium which makes medias a plural of a plural if you will. Simply, we see it as being the nucleus, at the center of all media, affording us the ability to move into these various directions.
There will be a couple of exciting news announcements in the next few weeks, ranging from a new brand we’ll be launching, to a new iteration of MyVideo powered by our new technology offering.
In the meantime, we will continue to grow and improve our services and expand our talented team of developers and creative video producers.
It’s an exciting time in the South African digital media space.
