Stop-frame animations: Creative Genius
Stop-frame animation involves shooting an entire video using only a still photograph camera, and then painstakingly selecting a sequence of stills (a few thousand for a few minutes of footage) and ‘playing’ them in quick succession so the end result looks like a twitchy video. Stop-frame animations can be used as an effective viral marketing …View Full Post
My Interview with Ideate
I was recently interviewed by Fred Roed who is ‘the marketing guy in the Ideate crew. Fred runs a web marketing company called World Wide Creative and loves writing about people out there doing marketing right’. Amongst other entrepreneurial gems, Fred writes about ‘superheros’ in a unique 1 minute interview series for Ideate. My sincere …View Full Post
Filmmakers Unconference 29 March
I’m sure most people who read this blog are familiar with the concept of an ‘unconference’. For those who don’t here’s the lowdown: An unconference describes a meeting of professionals, organised by the community itself rather than individuals, companies or organisations. So basically its a gathering of people who are keen to share ideas and …View Full Post
Marketing Lingo
A friend of mine forwarded me this via Scott Adams’ brilliant Dilbert blog. It reminds me how important it is to question marketing slogans, pay off lines and any other mumbo jumbo that forms part of the marketing mix. See beauty products, viagra spam and Chinese toys for reference.
